+200% site visitors thanks to less negativity in search results

In just 3.5 months, the BDCenter Digital team helped an investment company decrease the percentage of negative search results in the top 20 of Google and Yandex from 59% to just 14%. The result was a 222% increase in search traffic, while conversions to sales almost doubled.

What is search engine reputation and why it matters

Enter any company’s name into Google and analyze the results (the so-called SERP — search engine result page). It will be a mixed bag: the official website, articles, reviews, videos, news, social media pages, and so forth. But apart from the type of website, search results differ by another parameter: tonality. It can be positive, neutral, or negative.

To evaluate a company’s online reputation, you need to calculate the percentage of the search results of each tonality in Google’s top 20, top 40, etc. Keep in mind that a single negative page can mean lost sales:

Of course, the best way to uphold one’s online reputation is to offer quality products and treat one’s customers fairly. However, this isn’t always enough — especially in finance…