8% of all articles about crypto exchanges are in Russian — plus other findings from the BDCenter Digital study

Bitcoin’s recent rally led to a new surge of interest in crypto trading, and even smaller exchanges now have a chance to attract many new customers. Especially if they use the market leaders’ best practices like the ones we uncovered in our latest study.

This is the third post in the series dedicated to the new study of crypto exchanges by BDCenter Digital (see part 1, part 2). It follows up on our 2018 research to show how exchanges’ marketing strategies have changed in the past two years. Some of the findings were unexpected and thought-provoking. For example, it turned out that:

• The three largest exchanges (Huobi, Binance, and OKEx) account for 75% of the total trading volume in the top 30, and the curious fact is that Binance’s share has fallen significantly since 2018.
• 70% of trading platforms support deposits and withdrawals in fiat, while in 2018 it was just 43%.
• Simple text search accounts for 99% of Google traffic. Very few users find exchanges through the news or image search.
• Only 34% of exchanges can boast good SEO, and only half have properly set up regional website versions.
• Email marketing is a pain point. 50% of the…