8800 Crypto Wallet Installs In 2 Months Thanks To ASO

ASO, or App Store Optimization, is a cheap and efficient way to get more organic installs in Google Play and App Store. Combining this tool and localization for different GEOs, we dramatically increased the number of downloads for a crypto wallet, in spite of high competition.

The challenge: increase the number of crypto wallet installs in spite of Google’s ban on crypto ads

Google and Facebook still don’t allow the use of terms like “cryptocurrency” and “crypto wallet” in paid ads. While there are ways to circumvent the ban (such as cloaking, or directing paid ad traffic to a special lending page that doesn’t contain any stop words), such ad campaigns often had to be restarted several times after the account gets blocked by Google’s moderators.

In this case study, our client had launched a multicurrency crypto wallet. This type of apps is difficult to promote for two reasons:

1. It’s difficult to write promo text for a blockchain wallet without using “forbidden” expressions like “crypto wallet”;
2. Many wallets with similar features compete for installs in app stores.

We managed to solve the problem by combining ASO (App Store Optimization) and careful localization…