A case by BDC Consulting: how to raise a project’s free float from 0 to 2,000,000 and increase the number of subscribers in Telegram by 8x

Sometimes, unusual solutions bring the most impressive results.

Today we’d like to share a case published by the editors of BDC Consulting. The company helped a popular gaming project increase token sales and built a community of 25,000 members. The client’s profit grew by several million dollars.

Task

A well-known entertainment project became a client of the company. It needed services for promoting its own token. The ultimate goal was to increase token sales on the exchange, create a community, and launch a Twitter page. There was one condition: the project should stay anonymous. This eliminated the opportunity to use traditional marketing tools such as press releases or advertisements, and big names associated with the project could not be mentioned.

The geography of the project was also quite specific:

• Europe
• Latin America
• Turkey

Solution

9 specialists joined the campaign: project and account managers, team lead, influencer relations manager, SMM manager, SEO / SERM specialist, PR manager, and…