Launching A GameFi Project? Here’s How Not To Go Belly Up

Almost every blockchain founder thinks that their project is the best in the market. You must have heard a startup team say something along the lines of, ‘We are the best because we are better’. This unfounded optimism about one’s product leads to sad results: in 90% (if not in 98%) of cases the project doesn’t just fail — it can’t even enter the market. The founders don’t have enough money to bootstrap it and external investors aren’t eager to sign a check.

We’re seeing the same thing in the Web3 industry. The market is overheated, with dozens of projects launching every day — all promising to solve all your pains, help you earn money, make 20x — all this with a 100% certainty, simply because the founders are convinced of the product.

GameFi in particular has become a victim of this can-do attitude. Once the hype train left the station, the market was suddenly overwhelmed by thousands of copycat projects. GameFi was starting to look like the cloning facility from Star Wars Episode 1.

There are exceptions, of course: lots of projects that can add real value to the industry and have already found their product/market fit…