Launching an NFT Sale for a P2E Game in the Bear Market: a Case Study in Strategic Consulting

When it comes to GameFi IDOs and especially INOs (Initial NFT Offerings), in-depth preliminary research is key. Here is how we helped a successful studio with over 250 million installs plan an INO for a new P2E game.

Who will benefit from the case?

Game studios considering the transition from Web 2.0 to Web 3.0 and companies entering the GameFi market.

The challenge: launching an NFT game in a bear market

Our client — a gaming studio — created a concept for a new NFT-based game based on the mechanics of one of its existing products, a global mobile hit with tens of millions of downloads.

Our task was to develop a go-to-market strategy for the game, featuring a public sale of NFT cards (INO) and utility tokens (IGO).

How we did it — in detail

Step 1: audit and analysis

At BDC Consulting, any round of strategic consulting begins with an in-depth audit: what has already been done and what remains to be done to make the project attractive in the eyes of potential users and investors. We draw up checklists that evaluate various…