Token Sales Through the Eyes of a Public Round Participant

In Q3 2022, BDC Consulting conducted a study of token sale participants, including a series of 10 in-depth interviews. A full transcript of one of them is provided below, together with the hypotheses that we drew up based on the interview.

These hypotheses were later tested via a survey of 800+ crypto holders across the globe. A full survey report will soon be published on our website.

Who is this article for?

For crypto projects preparing for a public token sale round, as well as for launchpads hosting IDOs, INOs, IGOs, and other types of initial crypto asset offerings.

Interview structure

• General background
• Interest in token sales
• Experience with token sales on launchpads
• Experience with token sales on exchanges
• Project requirements
• Investment size and ROI expectations
• Informational background
• Conclusion

Interview script

General background

INTERVIEWER [00:00:05] Our goal here is to understand what you personally think about token sales: how you choose…