TOP 5 risky assumptions to avoid when launching a cryptocurrency advertising campaign: expectations vs. reality

It is difficult not to make the “survivorship bias” of relying solely on the inner voice during the project’s launch and development. This article will look at five projects where the intention did not match reality.

Project №1: We understand our audience and are looking for experienced crypto-users who want to invest free funds in our unique product.

Reality:

1. Experienced investors invest in intriguing assets. Convincing people to invest in a new project is difficult and costly.

2. An experienced crypto audience is exceptionally picky about the quality of products and token sales. It does not forgive mistakes, silence in the media, and uncertainty that startups “suffer” from.

!NB1:Test the hypothesis on the effectiveness of adjacent segments with cryptocurrency, novice investors, and/or a segment already actively conducting crypto transactions.

!NB2: Conduct research and surveys to identify a suitable niche. This way, you will create an objective marketing strategy to save your advertising budget.

Project №2: We are thinking of working in Europe with a developed business segment and a wealthy audience…