Women in Cryptocurrency: A Global Study of Causes and Problems

This research aims to highlight the problems of women in the cryptosphere. The gender gap is very high here, and the latest market analytics show that women make up only 5% of the total number of crypto users globally.

The female audience has not been researched by companies that offer services and products in the crypto industry. Startups spend their efforts on attracting men only. The study aims to address this issue and explain how women in the crypto industry make decisions.

For this purpose, group interviews and questionnaires were conducted: more than 400 women from 28 regions participated.

Key insights

Every third lady found herself in the cryptoindustry thanks to interaction with informants from her personal circle (spouse, colleague, or friend). Also, this decision is influenced by the abundance of news about the crypto industry and workplaces in this sector.

The main reason for mastering the cryptosphere is to improve one’s financial situation (this is relevant for more than half of the respondents). Moreover, ladies want to try something new (50%) and become financially independent (44%).

Women either invest in cryptocurrencies or store coins. Less than 20% are involved in trading.